98.4FM Midlands is a vibrant full spectrum radio station broadcasting from the City of Gweru in the Midlands Province. The station reflects and echoes the energy that the province exudes. It is the station that is on the pulse of everything that makes the people of Midlands tick. Being a province that is economically driven by young people with an unmistakable entrepreneurial spirit it only makes sense that 98.4 FM Midlands gives them entertainment that really drives their lifestyle. 98.4 FM Midlands is a mentor and guide for Midlands urban adults that embraces a progressive and successful life to actively transform with their constantly changing environment. 98.4 Midlands plays 75% local music including Sungura, Zimdancehall, House, Hip Hop, R&B and Gospel to name but a few. It has 70% music and 30% talk with sport as an integral part of the station's programming. Through its crafted fusion of music, entertainment, News, and Current Affairs, 98.4 FM Midlands is best suited to empower and positively influence listeners and the music industry at large and includes monthly, quarterly and annual events as well as fashion related initiatives.