Local radio stations all over the country have adopted many approaches to their still relatively new role. The approach of Clare FM, right from the beginning, has been to celebrate what is local, in every way, every day. Every programme, every day, and every presenter, has a specific local-service brief, right from the Breakfast Show to late night listening. The flagship Morning Focus programme deals intensively with local issues with our local news-team tackling all the major issues which occur in the county and further afield. Regular Outside Broadcasts reinforce county coverage. Coverage of all sports is unrivalled. Folklore programmes are a constant on the schedule, and extremely popular.