Al Arabiya is the UAE’s most popular Arabic-language station, appealing to the mass UAE Arab audience due to its focus on playing only the most-popular songs from across the region. It appeals strongly to both its local and ex-pat audience of cosmopolitan Arabs. With a target age group of 24-35, our listeners are young, aspiring professionals. They are professional looking to advance their careers. They are young fathers and mothers starting their families. They are young men and women who want to stay trendy and live the Dubai lifestyle, and they choose Al Arabiya99, the station which reflects that.