WMGN (98.1 FM, "Magic 98") is a radio station licensed to and serving the Madison, Wisconsin area. The station has been known on air as "Magic 98" and had its adult contemporary format since 1983. Prior to that, it had been automated Adult Contemporary music as "98 FM", with the call letters WISM-FM. "Magic 98" uses a listener-friendly approach in its music and personalities, and is one the top stations in the Madison radio market.